Updated: Apr 27
Consumer patience for poor customer service is evaporating with a third of Britons willing to ditch companies after just one poor experience, according to research conducted by analytics firm SAS. A further 90% of customers would vote with their feet after two to five poor experiences, indicating that a well of sympathy and understanding borne by Covid-19 is draining fast.
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Consumers are less forgiving than ever
The findings were informed by an online questionnaire of 10,000 adults across Europe, the Middle East and Africa conducted in August by 3Gem.
Businesses wishing to keep their customers sweet can no longer rely solely on price according to the report, which identifies customer experience