If we are talking about business, a website is the best medium that you can use to build a brand. It is like your business establishment on the internet. This is where you can put all the detailed information about your brand.
The good thing about websites is that you can optimize them according to your preference. It only means that you have all the freedom to choose what to put there to ensure it will benefit your brand.
However, you must consider several factors in creating a website for your small business. This will help you maximize the potential of the website which is primarily for the growth of your business.
We will now elaborate on those factors and strategies to help you out on the pursuit of creating a successful website.
In creating a website, there are lots of platforms to choose from. There are free and paid options that you can use. It does not matter what you will choose but expect that paid options are more advantageous though.
How does a website work?
There are practically two ways on how you can build a website. It is either you build it manually or use a template from a web host.
Doing it manually can give you a lot of freedom. This is only possible if you know coding usually using HTML and CSS. Also, you are required to import it all by yourself on a hosting server.
Although, this will not be a big problem as most hosting sites nowadays have a user-friendly Graphical User Interface (GUI).
Once you finished coding, you can now upload the web files to the server. Also, do not forget to choose a decent and straightforward domain name for your website.
Free Website Making Tools
It is completely understood that finances may be tight when you first start your business. Therefore, a good option to choose first is a free website-making service.
To give you an insight into the best website-making tools that are free, (with paid upgrade plans) we will list them here below for you.
· Wix: This is one of the fastest-growing website makers in the world right now. It gives you the privilege to create websites of your own without any prior knowledge to web design and development.
It has features that will let you drag and drop elements to your website in just a matter of seconds. They offer both paid and free plans.
The paid plan allows you the freedom to have a customized domain name of your own eliminating the. wix web address extension.
· WordPress: This is the most popular platform to create your website up to this date. Many website owners are using this because its features are very versatile. The tools that they offer can directly integrate into your site and are useful for analytics, engagement, and being interactive with your site. Also, the most popular tool that website owners use on WordPress is the ability for your site to become SEO-friendly.
WordPress though is not free however you can try it out for yourself using a free plan.
The rates of WordPress seem to be very reasonable and flexible as well. You can pay yearly or opt to choose monthly if you are still undecided yet about going long-term with them.
· Blogger: Blogger appears to be the most sought-after platform for people who are looking to start a blog for free. The good thing about this platform is that it is very versatile. You can use the free domain which contains the. blogspot suffix. On the other hand, if you are planning to take it to the next level then you can rent a domain to eliminate the. blogspot suffix. This will make your blog look super professional. One website that is amazing in buying a domain name is GoDaddy. It is tried and tested to work on Blogger.
· Own hosting: If you have deep knowledge of web development, you can create your own website from scratch. However, this is very time-consuming even if you consider yourself a geek in the field. You just need to use a notepad app or Adobe Dreamweaver.
Although this might save you a lot of time, take into consideration the amount of time required for you to finish it. If you think that the time needed for you to finish the site will compromise your other tasks, then you will have to be more practical.
Conclusion
For small business owners, there must be the capability to showcase their brand. One effective way of doing so is by having their website.
So, if you are currently on a pursuit to increase the exposure of your business then creating a website must be one of your top priorities. With the basic knowledge that we have highlighted earlier, this can be achieved without difficulties, however maybe time consuming.
You just need to have the right mindset and the drive to accomplish things. Be mindful that a good site will not make you successful on that venture of yours alone. You must put hard work into making your products and services truly exceptional as well.
Phoenix Marketing is willing to lend a helping hand. We are trained to provide the best digital marketing services. We are a full service agency in Haywards Heath with our very own in house web design studio. Want a competitive quote for your website? Please get in touch.
You will surely reach your business goals with the best practices that we are using. Just give us a message for more info.