Updated: Aug 31, 2021
Since the start of the pandemic in March 2020, online retail has boomed. Online shopping sales grew by 32.4% across 2020, and are up 39% in Q1 2021. With the forced closure of in-person shops, many logged online to carry on shopping from home. Now more than ever, e-commerce is a vital tool in helping businesses succeed.
At Phoenix Marketing, we are committed to driving sales leads for your business. We recognise e-commerce as an excellent way to boost your business. A successful ecommerce website is able to grow online sales, and attract attention to your business. Our team of professional website developers can work together to create ecommerce websites specifically tailored to suit your company’s needs.
We combine eye-catching design with accessible features to create websites that stand out from the crowd and reflect your brand. We makes sure that our ecommerce websites are user-friendly. All of our websites are easily accessible from mobile, tablet, and desktop. Furthermore, we enhance our websites with modules and plugins to make sure our sites run smoothly. Our developers only use secure payment systems in our sites, including Paypal and Direct Debit. The purpose of this is to make ecommerce websites that build customer trust and grow sales.
We provide e-commerce services on a variety of online frameworks. These include:
There are several different types of e-commerce. These include:
B2C (business to consumer): a business sells to a consumer (e.g. when buying a TV from an online seller).
B2B (business to business): a business sells a good or service to another business (e.g. a manufacturer sells software to a wholesaler).
D2C (direct to consumer): a brand sells directly to a consumer without going though a retailer (e.g. social selling on Instagram).
C2C (consumer to consumer): one consumer sells goods or services to another consumer (e.g. a consumer sells a clothing item on Depop).
C2B (consumer to business): an individual sells services or products to a business (e.g. a photographer sells his services to a newspaper).
At Phoenix Marketing, our team can help you choose which type of e-commerce is best suited for driving sales leads to your business.
What are the benefits of e-commerce?
E-commerce has a wide range of benefits for both business and consumer. These include:
Customer Accessibility: An ecommerce website can be accessed around the clock. Unlike an in-person shop, an ecommerce website can offer services to any place, at any time. This means that customers are more likely to visit a website than an in-person shop. This is because they can access it at any time from their sofa, with just one click. Due to the ease of visiting a website, e-commerce brings in greater revenue than an in-person shop. This makes e-commerce a beneficial option for businesses.
Product Listings: The product listing is what customers see when they search for an item. Using codes like UPC, ISBN, and EAN, sellers can customise product listings on an e-commerce site. For example, you could include a photograph alongside descriptions, a shipping and delivery date, product category, and weight in one place. This means that the consumer is easily able to access a lot of information about a product. This information would not be as easily available in a shop. This is because the information on a product’s packet would be limited. Product linings encourage purchases, and so increase sales.
Cheap marketing: With an e-commerce website, you can easily create specifically tailored ads, coupons, and first-class content. You can do this by simply adding customised features to simple text. These features help inspire customers to buy products, and so increase sales.
Easy price comparison: Product listings mean that it is easy to compare details about various products. This makes the shopping experience easier for the consumer, meaning that they are more likely to buy from your store.
Low Cost: Owning a physical shop comes with a hefty price tag. This includes the price of rent, maintenance, and bills. You can run an e-commerce store without these extra costs, making it far more affordable.
At Phoenix Marketing, we believe that e-commerce is an invaluable way to grow your business. This is why we build and run websites for less than £1,500. We provide full monthly support and there are no hidden charges. This means that we have your back every step of the way.
Want a website built and running for less than £1,500? Contact us at Phoenix Marketing and set up an appointment today.