Updated: Nov 24, 2022
In today's blog, we are going to focus on SEO and how our experts monitor the latest trends in keyword searches to ensure that we target the correct audience and therefore drive traffic to our clients' websites.
Keywords are an integral element of what we do as part of our digital marketing in West Sussex. By identifying top ranking and trending keywords, we tailor our content to ensure that our clients' pages rank highly and generate leads
At Phoenix Marketing, we understand the importance of staying up to date on the latest market trends. We provide digital marketing in West Sussex, specialising in SEO and helping our clients acquire top-ranking keywords.
This helps our clients to generate leads for their business as their website appears at the top of Google search for customers searching for businesses in their industry. Aside from SEO, there is a wide variety of services available at Phoenix Marketing. Contact us today if you need help with digital marketing in West Sussex and support on your Local SEO, Website Design, PPC, Social Media Marketing and much more!
Why Monitoring Key Word Trends is Important
The top-ranking keywords on a search engine are always changing. To ensure that our clients' websites maintain a top ranking, we must continuously monitor these keywords and make changes to our SEO campaigns accordingly. This allows us to keep up with the latest market trends and drive relevant traffic to our clients' websites. As an agency that specialises in SEO, it is of utmost importance to us that we stay up to date on the latest trends and changes in the industry so that we can provide the best possible service to our clients. By doing this, we add value and ensure that our SEO campaigns create results that we can be proud of.
How Phoenix Marketing Monitors Keyword Trends
We use the latest technology to monitor real-time trends and identify the top-ranking keywords. This helps us to understand what people are searching for and how we can help our clients to rank higher on search engines. We then use this information to adjust our clients' SEO campaigns accordingly. This allows us to target the right audience and drive relevant traffic to their websites. As part of our digital marketing in West Sussex, we tailor our clients' strategies depending on the keywords that we believe benefit them most. This ensures that each client receives a bespoke and effective service.
Global Keyword Database
At Phoenix, our digital marketing team in West Sussex have access to a huge database of keywords from around the world. We can select the keywords and locations in the relevant areas and tailor our campaigns to suit our clients. Therefore, we can effectively identify and target the top-ranking keywords to drive traffic to our clients' sites.
Calculating Total Volume and Difficulty
It's all well and good identifying keywords, but it is important to understand what is attainable. We use a variety of tools to help us calculate the total volume and difficulty of each keyword. This allows us to set realistic targets for our clients and ensure that we are driving the right kind of traffic to their site. Therefore, we can create meaningful leads and thus enhance our clients' growth as their website receives traffic that will generate leads.
Segmenting Target Keywords
As part of any strategy, we segment the target keywords into groups so that we can effectively target each group with a bespoke SEO campaign. This allows us to tailor our campaigns to our clients' needs and ensure that we are driving relevant traffic to their sites. Therefore, we can be confident that our SEO campaigns will create the results our clients are looking for. By segmenting the top-ranking keywords and phrases, we can adapt and tailor our campaigns to ensure that the correct audiences are being reached and are visiting our client's website. Hence, the likelihood of generating leads is increased.
SERP Performance Tracking
SERP (Search Engine Results Page) performance tracking is an essential part of our SEO process. It allows us to track the progress of our client's websites and ensure that they are obtaining the top-ranking keywords. We track a variety of metrics including keyword ranking, organic traffic, backlinks and much more. This helps us to understand how our clients' website is performing and identify any areas that need improvement. We can then implement alterations to our clients' SEO campaigns to ensure that we maintain strong positions in successful areas, but also attain other relevant top-ranking keywords. At Phoenix Marketing, we are never satisfied and continually look for ways to add value and enhance our service.
What's Trending Now?
Industries are constantly ebbing and flowing. Understanding these trends and why they occur is a crucial element of how we add value to our customers. Currently, we can see a rise in the arts and entertainment industries.
This is unsurprising as the Summer school holidays result in people searching for ways to entertain themselves and their children! Additionally, there is an increase in searches for sports and activities. This could be for a variety of reasons.
One key reason for this is likely the recent Women's Euros, which England won. As was the intention, the competition's legacy will likely lead to a large increase in young girls and also women participating in football and many other sports. As many sports teams are beginning their seasons in the next few months, it is no surprise to see an increase in this segment.
One area in which we are seeing a decrease is the retail sector. We find ourselves in very uncertain times. With the economy beginning to shrink and bills on the rise, people find themselves less inclined to spend money on new luxuries.
However, there is an increase in searches for second-hand items, particularly in clothing. Companies such as Vinted, as well as eBay, have become pioneers and industry leaders in the repurposing of clothes.
As we become more conscious of our environment, it is important to look towards recycling clothes, rather than buying new items of clothing, particularly from fast-fashion enterprises.
Therefore, there is an increase in the figures and top-ranking keywords for second-hand clothing and the industry leaders in this segment.
We expect to see this continue as people become more money conscious and also begin to pay more thought to preserving our world.
As part of our digital marketing in West Sussex, many industries can be monitored by our experts. So, regardless of your industry, if you want to obtain the top-ranking keywords and catapult your website up the search rankings, then contact our friendly digital marketing team in West Sussex today at 01444 523105 or email@example.com. Our experts at Phoenix Marketing would love to discuss your requirements with you and help get your business to new heights!