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Mythbusting: Link Building

When it comes to SEO, link-building is one of the most misunderstood aspects of an effective digital marketing strategy. Many business owners believe that to rank their website higher in search engine results pages (SERPs), they need to accumulate as many links as possible. However, this is not always the case. There are several myths and truths about link building that business owners should be aware of. As an SEO marketing company in the UK, we are experts in link building and how generating the right links can help to skyrocket a business website’s SEO.


golden linked chain
Link Building from the Point of View of an SEO Marketing Company

Domain Authority

Domain Authority is a commonly used factor which determines a website's legitimacy. Many people aim to link with a domain authority better than theirs, however, this doesn't automatically mean success.


Domain scores from various data providers often vary from one to the next, so who should you rely on? We’d argue none of them. SEO marketers have long disputed the accuracy and usefulness of domain authority metrics, so it’s best to take them with a grain of salt. Even Moz, the company that created and popularised the metric, has admitted that it’s far from perfect.


There are many other factors to consider when assessing a website’s SEO potential, such as its age, page rank, inbound links, etc. Rather than relying on a single metric such as domain authority, it’s important to look at the bigger picture and take into account all of the factors that influence SEO. Ultimately, relevance and accuracy are important. Linking to a low-ranking, but the relevant site is going to be more beneficial than linking out to a high-ranking site that’s not relevant to your business.


Guest Blogs are the Best way to Build Links

Guest blogging can be a great way to improve SEO, but only if it's done correctly. Unfortunately, many people use guest blogging as a way to buy links. This is not only against Google's webmaster guidelines, but it also provides low-quality links that will not help your SEO ranking.


If you want to use guest blogging as a way to build links, make sure that all of the links are high-quality and relevant to your website. Also, make sure that you are guest blogging on reputable websites that have high domain authority. This will help you to get the most out of your guest posts.


Google has been changing its search algorithm over the past few years to try and improve the quality of its search results. This has led to several changes in how SEO is practised, and one of these changes is how Google deals with low-quality links.


Previously, Google would penalise your website if you had a large number of low-quality links. However, the good news is that Google's default for the past couple of years has just been to ignore these types of links in your backlink profile rather than penalize you for them.


This means that as long as you are not actively seeking out low-quality links, you should not experience any penalties from Google. As long as you focus on high-quality links from reputable websites, you should see your SEO ranking improve over time.


So, if you are writing guest blogs or link-buying, be sure that they will benefit your