Arguably one of the most important elements of Search Engine Optimization (SEO) is keyword research. It forms the bedrock of SEO marketing and businesses must have an extensive and systematic plan in place to execute the perfect strategy that engages with the keywords. This article covers the fundamentals of keyword research such as its definition, importance, and procedure.
WHAT IS KEYWORD RESEARCH?
When a user seeks a particular product or service, they use certain words to look it up on the internet. Keyword research can be defined as the process through which such words and phrases (called keywords) that are most commonly used by people in search engines (such as Google, Bing and Yahoo) for a specific niche or industry are discovered and analyses by businesses for the purpose of search engine optimization or any other marketing strategy.
● What Questions Does Keyword Research Answer?
Keyword research is extremely beneficial for competitive analysis, uncovering hidden insights, highlighting popular words, expanding the scope of your online presence, positively shaping the content of your website, and bettering your marketing strategy. It does so by effectively answering the following questions:
- What terms are users searching for?