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SEO Tips for Black Friday

Updated: Jun 18

As Black Friday and the holiday season approaches, now is the time to start thinking about your SEO strategy. As a Sussex SEO expert, we know what it takes to ensure that your SEO and website are up to scratch and maximise the number of visitors to your site during Black Friday and the holiday season. So, our expert team have put together these top 5 tips to make sure you're ready.


SALE in a shop window
Black Friday SEO Tips from a Sussex SEO Expert


Create Dedicated Landing Pages for Black Friday

A landing page is a page on your website designed specifically for a particular promotion or product. Creating a dedicated landing page for Black Friday and the holiday season is a great way to make sure that visitors to your site can easily find what they're looking for, and that your Black Friday and holiday deals are prominently displayed.


So, to make sure your site is as visible as possible during Black Friday and the holiday season, it's important to ensure that your site appears in the search engine results pages (SERPs) for these keyword combinations. One way to do this is by using keyword-rich titles and meta descriptions on your landing pages.


Creating a dedicated landing page allows customers to find what they're looking for and quickly. This is particularly important when people are looking for a specific product at the best price. So, showing them what they want immediately is crucial to ensure that they progress through your site.


User Experience is Key

As a Sussex SEO expert, we know that user experience is key. Making sure that your website is easy to navigate and that products are easily located is crucial to ensure that customers do not leave your site frustrated. So, it's important to make sure you have clear and concise menus and that your product pages are easy to use.


Another important factor in user experience is page speed. If your pages take too long to load, customers are likely to click away before they even have a chance to see what you have to offer. So, it's important to make sure your website is as fast as possible.

Finally, it's important to make sure that your website is mobile-friendly. More and more people are using their phones and tablets to browse the internet, so it's important to make sure your site can be easily viewed on these devices.


Work with Paid Search

A paid search campaign, like your SEO strategy, should be built on a combination of historical ad performance data and fresh keywords. This will help you ensure that you are targeting the right keywords and getting the most out of your budget. It's also important to make sure that your paid search ads are well-targeted and relevant to your customers.

Make sure to test different ad variations and to measure the results so that you can determine which ads are performing the best. As always, be sure to monitor your results so that you can make changes as needed.


Here are a couple of things to remember.


As a Sussex SEO expert, we know the tricks of the trade on how to get your SEO rolling. Here are a few of our top tips.


Bidding for ads during this time can be expensive. You must ensure that you are selecting AdWords that will create traffic to your website and target consumers that are likely to purchase from you.


When running paid social campaigns, it's important to match your campaign goals to the appropriate stage of the funnel. For example, if you are looking to generate awareness for your brand, you would want to focus on campaigns that promote reach and engagement. If you are looking to generate leads or sales, you would want to focus on campaigns that drive website traffic and conversions.


Run promotional ads before Black Friday and the festive season when there is less competition. Many companies begin their Black Friday sales early, so you need to make sure that you keep up with the competition.


Don't be afraid to experiment with ads on new platforms such as Tik Tok, LinkedIn or anything else. Depending on what you're offering, you may be able to access untapped audiences through test ads on new platforms.


It's also important to make sure that your ads are relevant to your customers. You should target relevant keywords for your business and ensure that your ads are interesting and engaging so that customers will want to click on them.


Finally, be sure to constantly test and measure your results so that you can make changes as needed. This will help you to optimise your campaigns and ensure that you are getting the most out of your budget.


Optimise Your Google My Business Profile

As a small business or a large brand, GBP can be a significant source of revenue if it is optimised properly. You should make sure to claim your Google My Business profile and fill out all of the information completely. You should also make sure to add high-quality photos of your products and your business.


You can also use Google My Business to create Posts, which are short snippets of text that will show up in the Knowledge Panel on Google. Posts can be used to announce sales, new products, or anything else that you want to promote.


Furthermore, you can use Google My Business to create Events. Events can be used to promote in-store events, such as Black Friday sales, or to promote online events, such as webinars.


Make sure to use all of the features that Google My Business has to offer in order to maximise your revenue potential.


Additionally, you can create a category section for each season. This will help customers to know exactly what products are available for purchase at any time.


Acquire Digital PR and Build Links

One way to make your website more visible during the holiday season is to acquire digital PR and build links. Digital PR is a form of marketing that uses publicity to promote your website or product. This can be done by writing press releases, getting media coverage, or anything else that gets your website in front of potential customers.


Building links is another way to make your website more visible. There will be thousands of articles written that will use the terms "Black Friday" "deals" "offers" etc. So, one way you can attempt to stand out from the crowd is through link-building with other sites and journalists. You can do this by reaching out to other websites and offering to write guest posts, or by giving them discounts in exchange for links. If you can get your website mentioned in a high-quality article, it will not only help to increase your visibility, but it will also help to improve your search engine ranking.


Create Seasonal Content

Another way to make sure that your website is visible during the holiday season is to create seasonal content. This can be done by creating blog posts, social media posts, or even videos that are relevant to the holiday season. For example, you could write a blog post about the best Black Friday deals, or you could create a video tutorial on how to make a Christmas dinner. Whatever type of content you create, make sure that it is high quality and relevant to your audience.


Contact Us

If you need help with your digital marketing this holiday season, contact Phoenix Marketing. We are a Sussex SEO expert and can help you to optimise your website and create a campaign that will help you to reach your target audience. Get in touch with us today on 01444 523105 or hello@phoenixmarketing.uk.


Our Sussex SEO experts will work closely with you to ensure that your website is visible during the holiday season and beyond. We will help you to create content, build links, and acquire digital PR so that you can reach your customers and maximise your revenue potential. So, if you're searching for a Sussex SEO expert to help your business this Winter, contact our expert team today!

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