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It has been a year of massive change, with people working from home, in offices and remotely. How can we keep up with the constant changes in the world?
Society has transformed and we've had to change with it. From selecting keywords for SEO to optimising our websites, we need all of the right knowledge of the latest digital trends to stay afloat in this world.
So what are the top digital trends for 2022?
Artificial intelligence is now being used in many industries where there is a need for automation. AI can be used to do jobs like data editing, which was done manually before. This has made jobs with low employee turnover rates more appealing because they can use AI instead of having to hire employees to do the necessary work. There are some challenges associated with this though. For example, there is still a need for humans to teach AI how to accomplish tasks which require creativity, judgement and emotional intelligence.
Working Remotely
One of the most significant shifts in work this year is due to more people selecting the option to work remotely. Because of this, employers need to provide an updated set of policies and procedures. This will allow them to create a system that maximises productivity and provides employees with flexible work hours.
VR technology
Virtual Reality has come a long way since its early days as a clunky device used primarily by gamers and tech enthusiasts. Nowadays, VR is becoming increasingly popular among businesses looking for new ways of engaging customers and employees.
Another reason why 2022 will be different than it is now is because of virtual reality technology. This technology will be more readily available in 2022 and that means that people will have greater abilities to work virtually while being in the physical world. Virtual reality has been proven to be effective for certain types of work so this may have an impact on how many people are employed in 2022.
Augmented reality
As virtual reality grew in popularity, augmented reality would soon follow. The field of technology is often referred to as the digital revolution, with tools that are quickly able to create high-quality products. Virtual reality has an impact on how people can entertain themselves. Augmented reality can be used with artificial intelligence and facial recognition systems to produce a completely new form of experience.
Online Meetings
In 2021, we learned that not every meeting has to be in person. Some meetings can be online. Online meetings are good because people don't have to come into the office and they can do it from home.
Video calls via Zoom or MS teams will remain popular methods for virtual meetings, but the demand for professionalism and quality is increasing. More people are expecting clear sound and good visuals. This means that you'll need to make sure that you have a good internet connection and that your video equipment is in good working order. You may also want to consider using a professional video call service, such as Zoom, instead of relying on your computer's built-in webcam and microphone.
In 2021, we saw a rise in online meetings and presentations. This trend is expected to continue into 2022. However, the quality of these meetings will be taken to a new level. 4k live streams will be used to give presentations and pitches that look and feel like you're in the same room as your audience. And with the increasing popularity of virtual reality, training and sales meetings will also be held remotely but will feel like you're right there with the other participants.
Advanced Design-Personalisation
Every day, we see more and more personalisation of products for customers. Customized jewellery, clothing, cars and homes are all common examples. Customers want something unique to them that fits their needs and desires. So how does this concept apply to the world of design?
Some websites like Canva offer quick and simple graphic design tools that enable any user with basic editing skills to create a personalised design. The other option is spending time with a professional designer selecting from a wide range of designs and illustrations to create your perfect piece. No matter which way you go, the options are endless when it comes to personalising your design.
In 2022, customers will be looking for a more tailored personalised experience when it comes to their needs and desires.
Businesses need to tailor their outreach from social media, website design, content marketing and sales pitches to meet the demands of the 21st-century customer.
Customers will want a personalised design that reflects their style and best fits their intentions and goals. Especially for business-to-business goods and services, companies should offer customized designs to fit the needs of their individual customer.
Designers can create customisation options on websites, where customers can select choices such as selecting colours or selecting an element on a website layout such as navigation menus or buttons. Customisation ranges from selecting fonts to selecting colours on a website page or selecting
Overcoming Boundaries in digital marketing
Digital marketing has ushered in a new era where boundaries are no longer hindering business growth. Many businesses are tapping into digital marketing to reach new heights. Despite the benefits of digital marketing, some businesses are still hesitant to fully embrace it because of certain myths that are associated with it.
A few months ago, Facebook announced that it would be changing its privacy policy. They want to show ads that are personalised to you and your friends. This means that they will collect information about the sites you visit without you knowing. What this could mean is that Facebook would know what stores you currently go to, what stores you typically browse for clothes, and even what items in the store you look at before selecting another one instead. This increased tracking of your browsing habits not only hurts privacy but also causes reduced quality of life and choice. As a result of these changes many people have left Facebook or stopped using it as much because they don't want their privacy to be invaded.
Also, the coming restrictions on "frequency capping" and ad personalization will lead to a drop in performance in programmatic placements. This will have a particularly significant impact on video advertising, which is already struggling with low CPMs.
This is expected to lead to a shift in branding & awareness budgets.
The shift in attribution model (no view-through attribution, forced last-click attribution for "SKAdNetwork", etc.) and event tracking restrictions will lead to a significant drop in campaign ROAS. The marketer should be aware of the change, take steps to mitigate consequences and plan for what's coming.
Article - Phoenix