Some of the digital marketing trends that are likely to raise an eyebrow in 2022

Updated: Sep 29

The metaverse

The metaverse is a term for a virtual reality that is composed of multiple universes, or parallel worlds. It is often cited in science fiction, and was first coined by Neal Stephenson in his 1992 novel Snow Crash. The metaverse is seen as a possible future for the internet, and has been explored in films such as The Matrix and Ready Player One.



Four people hooked up to Virtual reality Headsets, sitting in a gallery
When will the Meterverse start taking shape?


The metaverse refers to the virtual world of augmented reality in which physical and virtual objects are integrated. The metaverse is an example of a mixed reality environment.


In 2022, marketing will be further influenced by virtual reality (VR), 3D holographic avatars and video. VR will provide marketers with new ways to connect with consumers, while 3D holographic avatars will allow customers to interact with brands in a more immersive way. Meanwhile, video will continue to grow in popularity as a marketing tool, thanks to its ability to capture and hold attention.


Mark Zuckerberg said "I believe the metaverse is the next chapter for the internet."


Even if the metaverse is as spectacular as tech companies promise, I still don't think any of us should be particularly excited about it being built by Facebook. It's not just that they have a track record of sucking up all our data and selling it to the highest bidder - it's that they're also terrible at creating social experiences that actually make people happy.


If you can't manage the platform you've already built, it's probably not a great idea to build an even more expansive one. It's important to focus on what you can do well, and not spread yourself too thin. Trying to do too many things at once will only lead to frustration and poor results.


Non-fungible tokens (NFT's)

If you have not heard of these, read on, you'll be dazzled at how these weave between blockchain providers, cryptocurrencies and more!


Web 3.0 is the next evolution of the web. It is a term used to describe the semantic web, which is an extension of the current web that makes it possible to process information more efficiently. This will be done by providing a common framework for data that can be understood by computers and humans alike.


Non-fungible tokens (NFTs) are tokens that are unique and cannot be interchangeable. They are often used to represent digital assets, such as in-game items or collectables. Because each NFT is unique, it can be used to verify the authenticity of an item or asset.

Blockchain technology is also being used to create digital collectables. These collectables are stored on a blockchain and can be traded or sold online. Some popular examples include CryptoKitties and Blockchain Cuties.


One reason why NFTs are becoming more popular is that they offer security and transparency. Since they are stored on a blockchain, they cannot be manipulated or altered. This makes them ideal for digital assets.



NFTs are the digital version of non-fungibles. They are unique and not interchangeable, which makes them perfect for representing valuable assets like art, collectables or even real estate.


The use of NFTs opens up a world of possibilities for marketing. For example, imagine being able to auction off a one-of-a-kind piece of art or advertising space on a unique website. With NFTs, it's possible!


Not only can NFTs be used for marketing purposes, but they can also be used to build loyalty programmes and reward customers for their loyalty. For example, a hotel could create an NFT that is associated with a specific room and give it to guests who stay

NFT collectables: With brands like Campbell’s, Charmin, and Coca-Cola issuing NFT collectibles last year, expect this trend to continue in 2022. These tokens can be used to unlock exclusive content or experiences, making them a valuable marketing tool.


Cryptocurrency


In addition to marketing trends, it's important to stay up-to-date on developments in the world of decentralised finance. This is an area that is growing rapidly and is expected to continue to do so in 2022. Some of the most exciting developments in this space include:


- Decentralized exchanges: These exchanges allow users to trade cryptocurrencies without having to trust a third party. This makes them more secure and efficient than traditional exchanges.



three physical crypto coins
Crypto here to stay


- Decentralized lending: This allows borrowers to get money without having to go through a bank or other financial institution. This can be done through platforms like MakerDAO and Dharma.


Cryptocurrency is important because it allows for secure and anonymous transactions. This is especially important in marketing, where personal data is often shared. With cryptocurrency, marketers can be sure that their information is safe and confidential.

With blockchain advertising, advertisers can eliminate the platform that hosts advertisements.


This is done by creating a blockchain that is used to store data about the ads. The advertiser will then be able to use this blockchain to store information about the ad, such as when it was displayed and to whom.


Instead of paying them, advertisers will then upload their advertisements to a blockchain and thus will make them available to its platform users.


One way marketers could navigate the potential lack of consumer data is by paying users directly for their personal information.


In order to be able to marketing to them online, brands need to be able to identify and target them. By 2022, marketing automation will be used by over 50% of businesses, so identifying and targeting customers will become easier and more efficient. Additionally, artificial intelligence will become more prevalent in marketing, meaning that brands will be able to better personalise their marketing messages to individual customers.

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