top of page

The Importance of Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. While SEO marketing services often get all the attention when it comes to online marketing, content marketing plays an important role in any digital marketing strategy. In fact, SEO and content marketing go hand-in-hand — great content can help improve your SEO efforts, and vice versa.


At Phoenix Marketing, we believe in the power of great content. We also know that creating quality content takes time, effort, and expertise. That's why we have put together this article discussing why content marketing is one of the most important SEO marketing services we offer.


man filming himself cooking
The Value of Content Marketing


Content Marketing Builds Your Own Authority

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain customers. This type of marketing can help build your brand's authority and establish relationships with potential customers.


Unlike marketing on social media, and on platforms owned by other parties, the content created on your site is your own. You produce and control the message, meaning you also reap the SEO benefits.


Content marketing is all about creating useful, informative, and entertaining content that will appeal to your target audience. The goal is to attract potential customers to your site and build relationships with them so they eventually become paying customers. By controlling the platform your content is on, you can ensure that the content reaches the appropriate visitors and directs them around your site.


Great Content Increases Trust and Credibility

Your website is often the first interaction a potential customer has with your business. Content marketing can help you build trust and credibility with potential customers by providing them with valuable information.


If you provide quality content, your audience will begin to see you as an expert in your field. This helps build trust, which is essential if you want to turn leads into customers.

When customers trust your business, they are more likely to do business with you. 78% of consumers say that organisations must “demonstrate their expertise or knowledge” to gain their trust. Furthermore, by creating good content, you will ultimately get rewarded by Google. This means that over time, your SEO will improve as your content helps you gain authority and improve your ranking on Search Engine Results Pages (SERPs).


Content Brings in Higher Quality Leads

The number of visits to your site is one thing, but are they generating leads? Quality content can help you attract higher-quality leads that are more likely to convert into customers

This is because good content will target individuals further down the buyer’s journey who are looking for detai