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Top email marketing tools to use in 2021

Updated: Apr 6, 2023

To promote your products and services, email marketing solutions are incredibly handy and cost-effective. They're particularly useful marketing tools for start-ups and small businesses that lack technical expertise.

In 2017, there were more than 3.7 billion global email subscribers, with that number predicted to rise to 4.3 billion by 2022.

Any marketer would be insane to pass up such a chance. Remember, for every £1 spent on email marketing; businesses can expect a return of £38. That's a 3800% return on investment.

With an easy to use interface, a good email marketing tool should allow you to build extremely engaging email newsletters.

Without a lot of effort, you should be able to send mass emails that are genuinely tailored and targeted. Marketing automation is another term for this.

Aside from that, your email marketing provider should make managing your contact list, segmenting people into groups, and tracking the success of your email marketing campaigns simple.

Most significantly, a smart email service provider keeps your email campaigns out of the spam folder.

Top email marketing tools

1. Constant Contact

Constant Contact is one of the world's most popular and fastest-growing email marketing services. It's also the most user-friendly email marketing service for beginners.

Manage your email lists, contacts, email templates, the marketing calendar, and more with ease.

Unlimited emails, easy tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook ads integration, and sophisticated e-commerce integration for Shopify stores are included in each account.

2. SendinBlue

SendinBlue is a business-focused SMS and email marketing platform. They are one of Europe's most rapidly developing email marketing platforms.

It's a simple platform with great capabilities for creating visually appealing and engaging emails. Their easy-to-use drag-and-drop email editor is ideal for those who are new to email marketing.

Beginner-friendly marketing automation capabilities are included in SendinBlue, allowing you to send transactional emails, set workflows for automatic follow-up emails, and segment users. It may also use AI algorithms to determine the optimal time to send bulk emails, ensuring the best email deliverability.

SendinBlue provides an email marketing package with unlimited contacts that are entirely free. Their free subscription allows you to send up to 300 emails every day, but they will brand all of your emails.

3. Drip

For e-commerce, bloggers, and digital marketers, Drip is a strong enterprise email marketing tool. They provide a variety of solutions to help with marketing automation, sales funnels, and personalisation.

All popular website builders, including WordPress and WooCommerce, are seamlessly integrated with their email software. This makes it simple to add pop-ups and opt-in signup forms to your website and collect more leads.

Drip's smart marketing automation capabilities, smarter email segmenting, split testing features, list groupings, and a visual automation workflow builder set it apart from competitors like Campaign Monitor. These tools enable you to reach out to specific clients on your email list to increase sales.

Live chat support, webinars, automation training, extensive courses, free guides, and comprehensive documentation are all available through Drip.

4. HubSpot

HubSpot is one of the most well-known CRM and email marketing software on the market.

Their email marketing service is completely free to use and includes a variety of strong automation capabilities that can help you build your business.

You may design a unique newsletter using their simple drag-and-drop email builder and a variety of templates that match your brand's personality and colours.

You may customise your emails for each subscriber depending on things like device kind, country, list membership, or any other specific information you have about the particular subscriber, thanks to the direct interface with HubSpot CRM.

5. ConvertKit

ConvertKit's distinct feature is that it lets you quickly offer content upgrades and incentives alongside email registration forms. It also has simple auto-responders that allow you to send drip emails from their emailing service.

You can quickly split your subscribers into those who are interested and those who have already purchased using ConvertKit. This helps you enhance conversions by sending personalised automated emails. This is known as targeted email marketing in the marketing world.

They include a/b testing, attractive email templates, a landing page builder, smart workflows, and other things you'd expect from a top-tier email marketing solution.

6. AWeber

AWeber is one of the world's oldest and most well-known email marketing service providers. They provide a variety of tools for managing email marketing for small and medium-sized enterprises.

It's simple to get started with AWeber. It integrates with the majority of systems, including WordPress. See our complete guide on connecting AWeber to WordPress for more information.

You'll have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and complete email tracking.

7. Mailchimp

Mailchimp is one of the most prominent email marketing service providers in the world since they give an email marketing service plan which is always free.

Mailchimp has a drag-and-drop email builder, autoresponders, contact segmentation into groups, and simple analytics tracking. It also allows you to configure delivery times based on the user's timezones, as well as geolocation-based segmenting.

MailChimp can be easily integrated with WordPress, Magento, Shopify, and a variety of other platforms.

8. Pinpointe

Pinpointe's 'Email Marketing Tool for Teams' is the finest choice for businesses that need to build and deliver email campaigns with several individuals. For each team member, businesses and marketing agencies can specify distinct user roles such as campaign design, database maintenance, and reporting. For each customer, agencies can create up to 500 individual team accounts and configure or restrict what each team member has access to.

Pinpointe has one of the most user-friendly drag-and-drop editors we've seen. Companies can easily produce beautiful, mobile-friendly emails using hundreds of themes and pre-made blocks and without knowing HTML.

9. Sender

The Sender is an email marketing solution that can help both new and existing organisations succeed. It enables businesses to achieve their objectives faster by providing beneficial features that allow them to advance their email marketing strategy.

You can choose from a variety of pre-built email templates in Sender, or you can construct your own using custom elements. You can also make signup forms and pop-ups with Sender.

Their email automation capability may also be used to manage abandoned carts, welcome emails, and personalised celebratory emails.

10. Flodesk

Flodesk makes email marketing beautiful—and very easy to use—as one of the fastest-growing email marketing solutions. Flodesk helps small business owners increase their email lists and send emails that people want to receive by combining design and simplicity.

Users can instantly modify their emails and forms with Flodesk's email template collection and form templates, enhancing their brand for optimal engagement and conversion.

There are several email marketing tools except the ones mentioned above. Still, confused? Try Phoenix marketing to acquire the best email marketing solutions for your business.

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