What is a local agency and how does it benefit local commerce?

Updated: Aug 29

In the past two years, the effect of COVID-19 has shown how quickly the economy can be turned on its head. So many small businesses have had to close. Now, more than ever, we can see the benefit of supporting small, local businesses and agencies over huge corporations. If you are looking for a local agency, we’ve some insight for you in his article.




Often, the reason small businesses can survive is because they offer a specialised service or inventory. Small businesses do well in small villages and towns because corporations don’t bother to set up there. In big cities, small businesses have to offer a more specific service to stay open.


What are the benefits of using a local agency or business?


There are so many reasons why using local businesses benefits the local economy. The people who run these businesses and agencies are part of the local community. This means they are unlikely to suddenly leave their business. Larger corporations will think nothing of shutting down their branch and abandoning the community. Local agencies will employ local people, boosting the local economy. This also creates more opportunities for locals to work within the community.


When money is spent locally, it is then re-invested locally. This is the main benefit to supporting and using local businesses. Local money is put into the businesses, then the local employees invest their wages back into the economy!


How does Phoenix Marketing help local businesses?


To start with, Phoenix Marketing is a local agency! When you decide to work with us, your investment goes straight back into the local economy and community. We believe so strongly in supporting local businesses.


Stuart Humphrey (head of Phoenix Marketing) has recently become a business ambassador for the Sussex Cancer fund. We are working hard to support their latest appeal. The Sussex Cancer Fund would like to extend their Community-Based Acupuncture Service (CBAS). They want to treat more patients and make the service more accessible. The acupuncture service helps relieve the joint-pain and anxiety that many patients feel from chemotherapy. Read more here to find out about how you can help.


The business ambassadors are helping this appeal in many ways. They provide pro-bono services and help set up fundraising events. This then directly effects, supports and helps the local community.


Phoenix Marketing is also a member of the Haywards Heath Business Association. The HHBA is an alliance of local businesses at the heart of the Mid Sussex Community. It works to create opportunities for local businesses and solve problems. We are proud to be a member of the HHBA. It is so important for local agencies and businesses to stick together and support each other.


One of the best things about supporting local businesses and agencies is that they can adapt quickly to the changing economy. Whilst big corporations struggle to implement quick changes, local businesses can easily adapt to the economic climate. Here at Phoenix Marketing, we are proud to be a local agency run by locals. Get in touch today to find out how to boost your business for the better!

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