What is your business story?

Updated: Apr 27

How many times have we all heard: “tell the story of your business”?

Well, you start filling up pages and perhaps begin with when you first had the inspiration to start, exactly where you were and some of the difficulties you had to face. Then the flood gates open- images, words, thoughts and feelings pour out of you about your entrepreneurial journey and you feel like you are on the right path. The truth is though, that when it comes to business storytelling, if it doesn’t give you some headaches and hurt a little, you are definitely not doing it right.

We all have the capacity to start off with a well composed intro, but you must look a little deeper if you want to really show your potential clients the human element to your enterprise. So just how can you be truly inspired to compose a compelling story?

Try putting your own perspective right on the line and show others you aren’t afraid of being vulnerable. After all, business is just that, it can grow and recede in a heartbeat and everyone is experiencing varying degrees of these two shif