WHO IS AN INFLUENCER?
Cambridge Dictionary defines an influencer as 'someone who affects or changes how other people behave'. Thus, anyone with a large following and distinct niche of an active audience is an influencer. They use their authority, knowledge, and skills to impact the purchasing decisions, behaviour, perspectives, opinions, and values of others. Today, influencers can be beneficial to brands as tools or marketing and social relationship assets that increase your visibility, credibility, and position in the market.
Through this article, we tell you all you need to know about influencers, their evolution into essential assets in the modern day, and how business enterprises can engage with them to add more value to their organisation.
A BRIEF HISTORY OF INFLUENCERS
Influencer culture has existed from way before the era of social media and millions of followers characterising them. Certain people routinely talked about a plethora of topics that impact behaviour, personality, and day-to-day activities to an audience who actively implemented these in their lives. Such thinkers, philosophers, and leaders, by definition, become influencers and have played a significant role in the creatio