We all have plenty of options when it comes to what we buy and who we work with within the digital era. Therefore, people need to get to know us and see our material a lot before they buy from us. As a business owner, you must provide people with the opportunity to see that message and educate them on why they want and need exactly what you are providing.
Why am I required to combine both?
Simply said, you want to help your customers along their journey and build a relationship with them. We need a combination of factors to help our marketing work smarter and harder, and no single marketing channel is perfect.
We must all create a sales funnel of people who require our products and services and help them through the process of becoming a client who will refer us to their customers and friends.