Market Research
The importance of social media in business cannot be understated. Social media allows for businesses to engage with existing and prospective customers whilst directing them to your company website to encourage a sale. Our social media review ensures that our clients’ presence on social media is maximised with a message tailored to suit their target audience. This will increase brand awareness and ultimately conversions to your website.
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As part of our service, our specialists take a deep dive into our clients’ target markets to develop a bespoke marketing strategy to make your brand as visible as possible on social media. This is an important element of our service, as it enables clients to differentiate themselves and stand out from the crowd.
Analysing Your Business
When considering the importance of social media in business, it is vital to take stock of your current position before acting. At Phoenix, we begin our process by undertaking a social media review, covering various elements of your social media to determine future actions.
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We review the performance of posts and hastags currently used by your business, as well as analysing your target market and the demographics with which you communicate. By understanding your target market, we are then able to develop targeted brand messages that inspire engagement and interaction with your followers, boosting the visibility of your brand. We continue these reviews throughout the process, ensuring that the services we provide are always tailored to the needs of your business, helping you to reach your goals and objectives.
Monitoring Trends
As part of our social media review, we are constantly looking out for the latest trends so that we can help keep your social media accounts up to date. This includes staying up-to-date on the latest changes in the various social media platforms themselves, as well as the latest trends in the types of content that are being shared on social media. We also keep an eye on the latest research on the efficacy of different types of social media marketing strategies, so that we can help you make the most of your social media investment.
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By continuously monitoring these trends, your social media campaign remains flexible as together, we can regularly alter your strategy to stay up to date and visible.
Competitor Analysis
An important part of a social media review is keeping an eye on the performance of your competitors. This allows you the opportunity to learn the best practices of the top players in the industry. The more you can learn about how others are capitalizing on social media, the better your chances will be of coming out on top.
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As part of our service, we provide a comprehensive competitor analysis to aid us in keeping up with the industry and ultimately getting ahead of those around you. Our in-depth competitor analysis is a vital part of our marketing strategy as it will heavily determine how we differentiate your business on social media.
Next Steps
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