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Implementing an SEO Culture

Updated: May 10

At Phoenix Marketing we are an SEO marketing company in the UK that helps companies build an SEO culture and drive organic growth. SEO, or Search Engine Optimisation, is a key element of any digital marketing strategy as it ensures businesses are found online by their target audiences quickly and easily. SEO also helps ensure that content can be found on major search engines such as Google and Bing. Phoenix Marketing not only focuses on SEO strategies but also works to build an SEO culture within organisations by promoting SEO best practices


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Building an SEO Culture in Businesses

Any SEO marketing company in the UK knows that a strong SEO culture helps businesses create high-quality content that resonates with their target audience, optimise webpages for better ranking and visibility on search engines, and keep up with the latest industry trends. Businesses need to build an SEO culture to stay competitive and achieve long-term success.


By building an SEO culture, businesses can ensure their content is found quickly, easily, and frequently by their target audience. This helps increase website traffic and leads to more conversions. With the right SEO strategy in place, any business can benefit from the strong SEO culture we preach at our SEO marketing company in the UK.


We have found a fantastic article, written by Anna Crowe at www.searchengineland.com, detailing how to implement a strong SEO culture and how it benefits businesses. Give it a read below!


"Pop quiz: What’s the definition of “SEO culture” at an enterprise company?

Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect.

I’m looking for “That warm cosy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.”

It’s OK, I’m here to educate you.


Look, SEO at an enterprise company is fun.

Except for the part where you have to learn a dozen different brands and educate yourself on internal lingo terms like “BU” and “QBR.” And that doesn’t even include the fact that you have more than one (sometimes 10 or 20) different business leads you to have to sell and win over with your SEO strategy.


The fact stands: If you want to gain the respect and trust of your peers for your SEO strategy at an enterprise company, you have to dedicate 50% of your time to education and culture.

If you’re thinking “why,” then you’re doing it wrong.


Too often, the idea of “SEO culture” is to over-promise and under-deliver, which is why I’ve done the heavy lifting for you.


After 12 years of working on SEO at enterprise companies, I’m pulling together some golden nuggets of knowledge I’ve learned to help build “SEO culture.” Ahead are a few of my favourites.


‘Office hours’ for enterprise SEO professionals is more than a meeting – it’s a culture shift

The idea of “office hours” started to trend in the tech world when Jason Fried, CEO of 37 Signals, announced he was hosting CEO office hours in 2009.

Reread that sentence – 2009, people.

It’s safe to say that “office hours” needs a makeover.

Let me be clear: I don’t mean this level of a makeover.

Within my first 3 months at an enterprise company, I make an effort to create SEO office hours.

Why?

It is all about setting the initiative that SEO is a part of a wider movement – promoting it across the company and different marketing channels.

Even Google’s John Mueller hosts SEO office hours.


The key to succeeding with your SEO office hours at a giant company with thousands of employees is having a thorough plan and schedule in advance.

While I set the schedule and agenda for the SEO office hours in month 3, I don’t kick them off until month 6.


I then host the event biweekly, leaving it open to people with questions. If no one has questions, I use the time as an educational opportunity to share a new update.

The biggest lesson I learned from actively listening and learning during these office hours is the importance of establishing trust. Think of your SEO office hours as an open door where people can share their gripes with the SEO team.


I heard about potential worries from the editorial team about SEO delaying work. I listened to complaints from the product marketing team that our keywords don’t align with the brand vision. I had to hear out what the web development team thought of some of the technical SEO recommendations.


At first, it may seem like you’re a punching bag. But the reality is, when you bring SEO into an enterprise company that’s been around for years, you’re bringing change.

People fear change.


Eventually, you’ll settle in. Conversations will flow. Laughs will be had.

You’ll learn stuff about your coworkers that you probably wish you hadn’t (like this person is dating this person). At this point, it would behove you to grab a frosted doughnut and pour that bourbon you’ve been saving for a special moment into your lukewarm coffee.

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Lunch-and-learns help build SEO into the company culture

First order of business: Let's remove the "lunch" from lunch-and-learns.

No one wants to shovel 63 burritos into their mouth in less than 10 minutes like Joey Chestnut in a hot dog eating contest to pretend to participate.

The most important part of lunch-and-learns is the "learn" part.

Use this as an opportunity to walk through something related to your next quarter plan.

For example, if I'm managing 1,000+ domains and I want to start implementing best practices in Q1 for all domains, I would walk through schema markup best practices, which help set the stage for the next quarter.

It helps generate buy-in for your quarterly plan, and if any questions push back, this opens the floor for a bigger conversation.


Creating a culture around enterprise SEO is more than just drinks on Friday

Defining how you create an SEO culture at an enterprise company is difficult.

As the SEO lead, director or VP, you set the tone. If you want to deliver solid SEO results, it requires a culture and mindset of trust in you and your SEO achievements.

When you can align your enterprise SEO strategy and your leadership, a strong SEO culture engraining within the company will drive positive outcomes for all teams."

Contact Us

What sets us apart from other SEO marketing companies is at Phoenix Marketing, we focus on helping companies build an SEO culture by educating them on SEO best practices and providing them with access to the latest SEO tools and technologies. As an SEO marketing company in the UK, we help develop organic SEO strategies that are tailored to your individual needs, as well as provide ongoing support and guidance throughout your SEO journey.


At our SEO marketing company in the UK, we have an expert team of SEO professionals who are highly experienced and specialised in SEO strategies for companies. We help you optimise your website, build an SEO culture within your company and develop a comprehensive SEO strategy for growing organic traffic and increasing returns on investment (ROI). However, we are not just one of the many SEO marketing companies in the UK, we can help you with other elements of your digital marketing campaign, including Social Media, Email, Web Design and PPC.


If you would like to learn more about our SEO marketing company in the UK, or get started with our SEO services, please contact us today at 01444 523105 or hello@phoenixmarketing.uk! Our team is here to support you and help you implement a solid SEO culture into your business. So, if you're looking for an SEO marketing company in the UK, Phoenix Marketing is the right call.

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