INTRODUCTION
In today’s world that relies on the internet for a great majority of tasks in our daily lives, business organisations have realised the importance of having a strong online presence. Gone are the days when the only way a business could function is through physical contact with customers. Today, having a user-friendly website, an interactive social media following and good search engine rankings play a decisive role in the success of a business. You will be able to expand your business not only in all of Sussex but internationally as well. As a business in Sussex, you can jump on the SEO in West Sussex bandwagon and get multiple benefits by collaborating with Phoenix Marketing Agency.
WHAT IS SEARCH ENGINE OPTIMISATION?
SEO stands for Search Engine Optimisation. It involves the process of improving the quality and quantity of your website through different methods with the objective of maximising market visibility in terms of organic traffic and search engine rankings. When you let professionals like Phoenix Marketing take care of your SEO marketing strategy, you can rest assured of increased sales opportunities and potential customers.
Elements of SEO
Here are the main elements of SEO:
● On-Site SEO refers to structural improvements of your website content such as keywords, image alt tributes, etc.
● Local SEO would optimise your website based on the geographic location of your business as well as the user. Tools like Google My Business and Google Maps work well with SEO to quickly show users what they are searching for in their vicinity.
● Off-Site SEO refers to efforts made external to your website that would push your search engines rankings higher such as link building or ‘backlinks’.
WHAT IS THE IMPORTANCE OF SEO?
The focal point for people looking for a product or service is a search on the internet. With trillions of searches happening every year, businesses use SEO to materialise profits from the ever-growing usage of search engines like Google, Bing, Yahoo, etc. It has become an integral part of the digital marketing strategies of companies across the globe as it opens a wider, instant, and easy channel of communication with a greater number of potential customers than ever before. The dynamic nature of search results calls for an efficient SEO blueprint. Here are a few other ways your business in West Sussex will benefit from investing in SEO:
Market Visibility and Search Engine Rankings
Surveys suggest that users are most likely to select the top 5 suggestions that a search engine shows them when looking for a product or service online. Through an extensive SEO plan, your website will land among the highest-ranking ones, garnering more potential customers to click on it and thereby increasing your market visibility. We guarantee that your website will become the benchmark for your industry. What's more your own SEO in West Sussex, if your business is based here will amplify and grow, eclipsing your competitors.
Organic Web Traffic
Web traffic is simply the number of people who visit your page daily. Without a well-thought out SEO strategy, they are most likely to miss your website simply because they do not see it. Just like market visibility, SEO will bring your website to more potential customers who, in turn, directly translate to greater sales opportunities.
Goodwill, Trust and Credibility
Search engines like Google have a well-established customer base that trusts its suggestions and the information it yields. When a business appropriately invests in SEO, its ranking proportionately increases. Users are most likely to trust the highest-ranked pages online and would engage only with those that score well in search engines’ suggestions.
User Experience
In this digital world, it has become humanly impossible to interact with your customers on a personal level. The most convenient channel of communication is an online or social media presence. In this context, conveying your message to such a large audience should be done clearly and efficiently. SEO makes a user’s experience on your website easy and enriching. They’re more likely to review it positively, share and visit it again. This also suggests to the search engines that your website is authoritative and relevant.
CONCLUSION
SEO has irrevocably taken the lead as one of the most significant inclusions in a business’s digital marketing plan. It capitalises on aspects that have a direct impact on your sales which would result in creating a stronghold over the local market- helping you to expand. If your business is in Sussex, our professional and cost-effective digital marketing and SEO services are available to you right now! You have the opportunity to take a massive leap over your market competitors and emerge as a brand with a perfectly optimised website. Our team of experts will relentlessly work towards tailoring the most valuable SEO strategy for your West Sussex business. Book a consultation with Phoenix Marketing Agency today!