Updated: Apr 6
At Phoenix Marketing, we regularly work with small businesses. We have plenty of experience in working on all aspects of small business experience marketing practices and can help you with your website and digital marketing. From web design, SEO, PPC, Social Media and much more, we can do it all.
Having a small business is hard work, but it can be incredibly rewarding. Whilst it can feel like endless amounts of work, putting in the graft can lead to incredible growth and reward. At Phoenix Marketing, we have worked with a variety of small businesses, as well as being a small business ourselves. Therefore, we have developed a strong understanding of what it takes to be successful. Perfecting your website and digital marketing is one thing, but there are other aspects of business that are key.
Listen to Your Customers
Ultimately, it is your customers that will determine the success of your business. It can be easy to focus on negative feedback, but the truth is, both positive and constructive criticism can bode well for your business.
Whilst it can be difficult to hear negative feedback, it is important to take it on board and use it to improve your business. After all, you want to be providing the best possible service or product to your customers.
Furthermore, positive feedback not only motivates you but helps you in understanding what you are doing well. Feedback aids you in identifying where to focus your attention in bettering your service. Furthermore, it provides an opportunity to identify opportunities for growth to enhance what you are providing.
Focus on Customer Support
No matter how big or small your business is, you always need to focus on giving great customer support. For small businesses, this is particularly important as you are more relying on returning customers.
Whilst your website and digital marketing will bring customers to your business and influence their experience, there are other facets of the customer journey. Your customer service is one of the most important ways to ensure that your customers are happy and continue doing business with you. There are a few ways you can do this.
Make sure you have a dedicated customer support team or at least one person who can handle all customer queries and complaints. Ensure this person represents your business effectively and enhances the customer service.
Be responsive to all customer queries, whether they come in via phone, email or social media. The faster you respond, the better. It is important to aim to resolve all customer issues as quickly as possible. If a problem takes longer to fix, keep the customer updated on your progress. Customers can be unhappy with a product, but it is important that their experience with you is as positive as possible. Constant communication is crucial to ensure customers feel valued by your business.
Focus on Your Niche
When growing and competing with other businesses, it can be easy to get distracted from your values and niche. It is important to constantly remind yourself, and everyone in the business of your niche and values that represent your business.
This is important because a niche is what makes you unique and differentiates you from others in your industry. This enhances the likelihood of your business being successful and seeing growth.
This should be replicated in your marketing and messages throughout your website and digital marketing. Your messaging is what communicates your brand’s values to your target audience.
It should be consistent across all channels, including social media, website content, email marketing, and any other customer-facing materials
This helps build trust with potential and current customers and lets them know what they can expect from your business.
Monitor Your Website
In today's ever-changing digital landscape, it's more important than ever to keep your website and digital marketing up to date. This means regularly reviewing and updating your website, SEO practices, social media strategy and anything else that falls under the umbrella of marketing. By doing this, you'll ensure that your small business is always visible and engaging with potential customers.
Monitoring your website and digital marketing’s performance, traffic and analytics are important. For many businesses, this is the main platform upon which customers interact with a business.
If you notice your website performance is dropping, then be sure to take action. Enhance your site's SEO to raise awareness of your site, or edit your website design. This will help to improve your customers' journey and increase the likelihood of them interacting with your business as a result.
Stay Active on Social Media
Alongside a strong website and digital marketing, Social Media is a powerful tool that can be used to reach new customers and grow your business. However, it's important to remember that social media needs to be actively managed for it to be effective. This means regularly posting content, monitoring engagement levels and responding to comments and messages. If you're not active on social media, then you're missing out on a valuable opportunity to connect with potential customers.
Your audience must be constantly reminded of your business' values and messaging. If you are not active on social media, people may forget about your business altogether.
One way to enhance your following on social media is by interacting with your audience. Your followers and customers should always feel like they are a valuable part of your business. One way to ensure this is to engage with them directly. Additionally, to expand your reach, being active in local groups and communities through community management is important, particularly for small, local businesses.
These platforms are valuable to small businesses as word of mouth and local interactions with communities can skyrocket awareness and reach. This also enhances a business' presence in local communities as they become more respected as more people are aware of them. However, it is important to read the rules and regulations to ensure that you abide by each page's rules. Some pages only allow business posts on certain days, so be sure to abide by them.
Directing customers to your website on social media is vital in funnelling traffic to your business and therefore increasing leads. Constantly updating your social media is vital in retaining brand awareness and ensuring success.
Get help from Experts
There's no shame in admitting that you need help with your marketing. It's often the best course of action for small businesses.
By working with marketing experts, you can focus on running your business while they take care of expanding your reach through improving your website and digital marketing practices. At Phoenix Marketing, we can handle all aspects of your marketing to generate leads through perfecting your website and digital marketing. We will assess your business and develop a bespoke plan to boost your marketing and therefore your business.
At Phoenix Marketing, we are highly experienced in dealing with small businesses. Regardless of your business, we can develop a marketing strategy to boost your business. Whether you require a new website, digital marketing support, a comprehensive SEO strategy, Social Media Marketing, Professional Photos or even want to buy media space or start a podcast, we can help.
To learn more about our services, explore our website or contact us on 01444 523105 or firstname.lastname@example.org. We will be more than happy to discuss your needs with you and find a solution to help your business. Get in touch today to revolutionise your business!