Social Media Marketing Strategy in 2020

Updated: Apr 27

Crystal breaks down the social media trends she's predicting this year and backs them with data.


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Phoenix Marketing an ad agency in Haywards Heath, locates this extremely useful article.


If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. 


On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported that Facebook provides the biggest return on investment.