Instagram is the home of pretty pictures. Why are people flocking to it for news?

Updated: Sep 24

We know Instagram is the most influential app when it comes to lifestyle and beauty trends.

But recent research shows increasing numbers of people are also going to Instagram for their news. A report by the Reuters Institute found the use of Instagram for news has doubled across all age groups since 2018.

It is now set to overtake Twitter as a news source in the coming year, with younger people in particular embracing Instagram for their news.

What is ‘Insta’?

Instagram is a social media platform where users post photos with captions, with an estimated one billion active users around the world.

The Reuters report found Instagram reaches 11% of people of all ages for news, based on survey results for 12 countries, including Australia.