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The Agency's Guide on Local SEO

Updated: Jun 12

As a local SEO agency, we would like to share some tips on how business owners can improve their website ranking in search engine results. This guide will give you a detailed look into what local SEO is and how a local SEO marketing agency can help small to medium-sized businesses.


people designing a website to optimise it for mobile
The Ultimate Guide on Local SEO

What is SEO?



Search Engine Optimisation (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website SEO is a long-term strategy, and it takes time to see results. However, it can be a very effective way to drive traffic to a website.


Many different factors go into ranking a website, and local SEO agencies can help businesses to improve their ranking. A local SEO marketing agency will have expertise in optimising websites for local search engines, and they can also help with other aspects of digital marketing.


What is Local SEO?


Local SEO is the process of optimising a website for local search engines. It is similar to SEO, but it focuses on local keywords and searches. Local SEO is important for businesses that want to be found by people in their local area.

Many different factors go into local SEO, such as having accurate NAP (name, address, and phone number) listings, having local reviews, and having local content on the website. Local SEO agencies can help businesses to improve their local SEO and get found by potential customers in their area.


How Does Local SEO Help Small Businesses?



Local SEO can be very beneficial for small businesses. Small businesses often have a limited marketing budget, and they may not have the resources to invest in national or international SEO campaigns. Local SEO can help them to focus their marketing efforts on local customers, which can be more cost-effective.


Local SEO can also help small businesses to stand out from their competitors. If a local business is optimised for local searches, they are more likely to appear in the search results than a business that is not optimised. This can help local businesses to attract new customers and grow their business.


How Can Local SEO Help Medium-Sized Businesses?

Medium-sized businesses can also benefit from local SEO. Medium-sized businesses often have more resources than small businesses, but they may not have the same budget as large businesses. Local SEO can help them to focus their marketing efforts on local customers and save money on national or international campaigns.

Local SEO can also help medium-sized businesses to stand out from their competitors and attract new customers. If a business is optimised for local searches, they are more likely to appear in the search results than a business that is not optimised. This can help medium-sized businesses to grow their customer base and increase their sales.


Local SEO Techniques

Running a local business is hard enough, but when you factor in local SEO it can become downright daunting. After all, there's already so much to do and local SEO is notoriously time-consuming.


But it doesn't have to be that way!


There are plenty of local SEO techniques that you can use to help you rank higher in search engine results pages (SERPs), even with a limited budget and resources


Here are just a few local SEO tips for businesses:


1. Optimise your website for local SEO

Make sure your website is optimised for local SEO by including your city, state, and/or region on every page of your site. This signals to search engines that your business is local and helps you rank for local keywords


2. Claim your Google My Business listing

Another local SEO must-do for start-ups is to claim your Google My Business (GMB) listing. This is a free listings service from Google that allows businesses to manage their online information, including their hours of operation, contact information, and location


3. Get listed in local directories

In addition to claiming your GMB listing, you should also get your business listed in as many local online directories as possible. This helps improve your local SEO by increasing your chances of being found online


4. Publish high-quality content

Publishing high-quality, relevant content is always important for SEO, but it's especially important for local SEO. That's because one of the main ranking factors for local SEO is content.


5. Build local citations

Citations are mentions of your business on other websites, even if there's no link back to your site. They're basically like "votes" for your business, telling search engines that your business is legitimate and trustworthy.


6. Optimise your images

In addition to optimising your website and published content, you should also optimise your images. This means including relevant keywords in your image file names and alt text. This helps to inform search bots about the content, providing more information and helping your ranking.


7. Focus on mobile

Mobile optimisation is essential for all businesses these days, but it's especially important for local businesses. That's because more and more people are using mobile devices to search for local businesses.


8. Encourage reviews

Finally, one of the best local SEO tips for businesses is to encourage customer reviews. Online reviews are a major local ranking factor, so the more positive reviews you have, the better. You can encourage customers to leave reviews by adding links to your GMB listing and/or local directories on your website and/or social media pages.


How Can a Local SEO Agency Help?


At Phoenix Marketing, we are a local SEO marketing agency providing local SEO services to our clients. Our local SEO agency can help businesses to Optimise their website for local SEO, claim their Google My Business listing, get listed in local directories, publish high-quality content, build local citations, optimise their images, focus on mobile and encourage customer reviews.


Our team of experts at our local SEO marketing agency will work closely with you to understand your business, local market and goals. We then devise a bespoke local SEO strategy that will help you to achieve your desired results.


One key way in which our local SEO agency helps you is by creating content designed to rank on local searches. This is particularly effective in boosting local traffic to your website and helping you to achieve a higher ranking in SERPs.


Another way in which our local SEO marketing agency helps our clients with local SEO is by building local citations. This is done by listing your business in local directories and on other websites, to increase your local SEO ranking. There are many ways in which our local SEO agency can help our clients, the rest of which, you'll have to find out by contacting us.


Other Services


Aside from being your go-to local SEO agency, we also offer a range of other digital marketing services that can be used in conjunction with local SEO to further boost your visibility online. These include SEO, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Email Marketing and much more. To learn more about our services, explore our website.


Contact Us


If you're looking for a local SEO agency, then don't hesitate to get in touch with Phoenix Marketing at 01444 523105 or hello@phoenixmarketing.uk. We would love to discuss our services with you and help you take your business to new heights.

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