Updated: Apr 6
In today's article, we will discuss the importance of building an online presence and how business owners can go about doing this to keep up with the times.
If you are struggling to grow your business digitally, then look no further than Phoenix Marketing! We are experts in helping businesses of all sizes get their digital presence in order and enhance their growth.
At Phoenix Marketing, we always stay on the cutting-edge of market trends and technology. Like many people, we are monitoring the unstable condition in which the economy finds itself and are looking for new ways to adapt in these uncertain times.
However, some things never change! In today's day and age, the importance of building an online presence has never been more important. Whilst this is no new phenomenon, many businesses find themselves falling behind because they are not active enough on social media or do not have a business that is up to the task of dealing with new consumer trends.
What is an Online Presence?
In simple terms, an online presence is how you represent yourself online. This is not only your own social media profiles, but your digital footprint includes everything from the websites you visit, to the things you share on social media.
Your digital footprint can tell a lot about you, and it can also have an impact on your reputation. An online presence is something that affects people on a personal and professional level and is something we must all consider.
Nowadays, more and more businesses are realising the importance of building a strong online presence. Everything is online, there's no escaping it, so you need to make sure you are too!
People search for everything online, in fact, many employers will even check a prospective employee's social media accounts before offering them a job. If you're running your own business, it's important to make sure that your online presence is professional and polished.
Why Do You Need an Online Presence?
There are many reasons why you need to have a strong online presence as a business. In today's day and age, potential customers will research your business online before they even consider using your services.
If they can't find anything about you, or if what they do find is negative, then they're likely to take their business elsewhere. It is hard to trust an online business if there is little to no information about them. Especially if their website looks unprofessional and their social media is not active.
An online presence can also be important for building relationships with other businesses. If you're not active online, it can be difficult to build partnerships with other companies. In addition, a strong digital footprint can help you attract top talent. Many job seekers will research a company online before applying for a job, so if you want to attract the best talent, you need to make sure your online presence is strong.
Furthermore, in today's current economical climate, it is important to make every penny count. As the economy shrinks, people have less disposable income to spend, therefore reducing the number of people paying for businesses and services.
Therefore, your target market shrinks considerably. Building an online presence that is strong and reputable increases your chance of enticing an ever-shrinking pool of customers.
By building an online presence both online and on social media, you can capitalise on many of the free benefits of marketing online. Social media is free, so why not use it? By creating engaging and interesting content, you can build your audience to levels you never could without social media.
This increases awareness of your business and directs customers to your website, therefore increasing the potential of generating leads.
Additionally, by putting in the work to build a strong and reputable website, Google will begin to reward you by placing you at the top of potential customers' searches when they are looking for businesses in your industry.
However, there is a lot of work required to develop your SEO, which contributes to your website's performance. To see how SEO helps with building an online presence, read on!
How Can You Build an Online Presence?
There are several ways that you can build your digital footprint. The most important thing is to be active on social media. This means regularly sharing engaging content and interacting with your followers.
It is important to create engaging content that encourages your audience to interact with it. Furthermore, inserting Calls to Action (CTA's), such as "visit our website" or "contact us today" increases the likelihood of your followers visiting your business.
You should also make sure that your website is up-to-date and optimised for search engines. By taking these simple steps, you can ensure that your business has a strong online presence.
This is a time-consuming task that is not easy to do. But if you put in the effort to ensure that your website works well and is SEO'd correctly, then you will begin to see the results.
Social media and your website are the two key ways in which you can build a strong digital footprint. Whilst many of us are somewhat adept at using these platforms, it takes skill and perseverance to effectively create a strong online presence. That's where we come in!
If you need help building your digital footprint, get in touch with Phoenix Marketing today. We are experts in helping businesses grow their online presence.
We understand the importance of building a solid digital footprint before the impending economic downturn. It is important to build your footprint now to ensure that you are in the best possible position when times begin to get tough.
As people have less disposable income, the less they will search for your business. Therefore, it is important to stand out from the crowd to ensure that you acquire customers when your target audience is shrinking.
As a small business ourselves, we understand how tough a recession can be. If you would are interested in building an online presence, contact us today at 01444 523105 or email@example.com to find out more about our services and let us put you in the best possible position. Together, we can bring your digital footprint to new heights.