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Outbound Link-Building Tips

Updated: Jun 12

Websites are no longer static pages but rather dynamic entities that are constantly changing and evolving.


For a website to rank well on search engines, it is important to have a good understanding of how search engine algorithms work and what factors they take into account when ranking websites.


One of the most important factors that search engines take into account when ranking websites is the number and quality of outbound links. As part of our Sussex SEO services at Phoenix Marketing, our SEO expert team provide clients with link-building services to help their website SEO.


a web of multiple links
Outbound Link-Building Tips

What are Outbound Links?

Outbound links are links that point from one website to another. They are also sometimes referred to as external links or backlinks. Search engines use outbound links as a way to determine the relevancy and authority of a website. The logic behind this is that if a website is linked to many other websites, it must be doing something right and thus, should be ranked higher in search engine results pages (SERPs).


Outbound links are an important part of SEO because they help search engines understand what your website is about and how it relates to other websites on the internet. When building backlinks, it is important to focus on quality over quantity. It is better to have a smaller number of high-quality backlinks than a large number of low-quality backlinks.


How Do Outbound Links Impact SEO?

There are a few different ways in which outbound links can impact SEO


They help search engines understand your website’s content: When a website links to another website, it is effectively vouching for that website and its content. By linking to high-quality websites, you are telling search engines that you also produce high-quality content. This, in turn, helps to improve your own website’s SEO.


They help to build relationships with other websites: When you link to another website, you are effectively building a relationship with that website. If the website you link to is a high-quality website, this can be beneficial for your own website’s SEO.


They can help to increase traffic: If you link to a popular website, you may get some of their traffic redirected to your website. This can be beneficial for your website as it can help to increase its overall traffic levels.


In summary, outbound links are an important part of SEO and should be given due consideration when building backlinks. They can help search engines understand your website’s content, build relationships with other websites, and increase traffic to your website. Sussex SEO services from Phoenix Marketing can help you to build high-quality backlinks and improve your website’s SEO.


Dangers of Outbound Links


While outbound links can be beneficial for SEO, there are also some dangers associated with them.


  • Linking to low-quality websites: If you link to a low-quality website, this can reflect poorly on your website. Search engines may view your website as being of lower quality if you are linking to websites of a lower quality

  • Linking to irrelevant websites: If you link to a website that is not relevant to your website, this can confuse search engines and hurt your SEO. It is important to only link to websites that are relevant to the content on your website

  • Too many outbound links: While it is beneficial to have some outbound links, having too many of them can be detrimental to your website’s SEO. This is because it can make your website seem like a link farm and cause search engines to view it as being of lower quality.


How to Build Outbound Links

If you want to build outbound links to improve your website’s SEO, there are a few things you can do.

  • Reach out to websites: One way to get other websites to link to your website is to reach out to them and ask for a link. This can be done by emailing the webmaster or contacting the website through social media.

  • Create great content: Another way to get other websites to link to your website is to create great content that people will want to link to. This could include blog posts, infographics, or videos.

  • Offer something in exchange: If you want a website to link to your website, you may need to offer something in exchange. This could be a link back to their website or some other type of incentive such as an article.

  • Link to directories: You can also get links to your website by submitting it to online directories. There are many different directories you can submit your website to, but it is important to only submit it to high-quality directories.


How to Make Links Count

Don't Add a 'No Follow' if You Don't Have To


If you are going to take the time to add an outbound link to your website, you want to make sure that it is going to count. One way to do this is to avoid using the rel="nofollow" tag. This tag tells search engines not to follow the link, which means that they will not give any credit to the website it is linking to. If you can avoid using this tag, then you should as it will help the linked website's SEO.


Make Sure Links Open in a New Tab or Window


When you add an outbound link to your website, you want to make sure that it opens in a new tab or window. This is because if someone clicks on the link and leaves your website, you don't want them to be able to get back to your website easily. By having the link open in a new tab or window, they will have to take an extra step to get back to your website. This can help to reduce the bounce rate on your website


Add Links to Relevant Pages


When you are adding links to your website, you want to make sure that they are relevant to the page they are on. This means that if you are linking to a Sussex SEO expert website, then the link should be added to a Sussex SEO expert-related page. If you add links to irrelevant pages, it can confuse search engines and hurt your website's SEO.


Use anchor text


Anchor text is the text that is used to link to another website. When you are adding links to your website, you want to use anchor text that is relevant to the linked website. For example, if you are linking to a Sussex SEO expert or sevices website, then you would want to use anchor text such as " Sussex SEO" or "SEO Sussex". Using anchor text that is relevant to the linked website can help to improve the SEO of both websites


SEO Link Building Services


Are you looking for an SEO expert? At Phoenix Marketing, we are SEO experts, specialising in link building. We can help you to improve your website’s SEO and build high-quality backlinks. Our Sussex SEO experts work closely with clients to understand their needs and devise a bespoke link-building strategy. Contact our team today on 01444 523105 or hello@phoenixmarketing.uk to find out more about our Sussex SEO services.


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