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The Importance of Content Marketing: Part 2 How to get the best SEO services in Sussex.

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. In other words, it’s using content to get people to buy from you.


As part of our SEO services in Sussex, at Phoenix Marketing, we believe that content marketing is invaluable to any business in any industry sector. So, we have written a second blog on the importance of content marketing and how it helps businesses of any size.


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The Importance of Content Marketing

Content Marketing is Cheaper and has a Better ROI than Traditional Methods


Lower Maintenance Costs


Traditional marketing methods, such as advertising, rely on a pay-to-play model. This means that businesses must continuously invest to keep their visibility and reach high. In today's digital age, however, content marketing is a great way to advertise your business and expertise, for a fraction of the price.


Once your article is created and published, you don't have to continually pay to keep it visible on third-party platforms, it is your own and promoted on your platforms for free.


A Better ROI for SEO services in Sussex


Content marketing requires less of an initial investment than outbound marketing, and has the potential to generate a better ROI. According to Search Engine Land "On average, companies with blogs generate 67% more leads than companies without them. They’ll also earn 97% more inbound links, 55% more visitors to their sites, and 434% more indexed pages in Google".


Consumers Prefer Content Over Adverts


Whilst adverts do have a place in marketing, many consumers have become inundated and more aware of adverts, therefore making them less susceptible. Nowadays, consumers feel frustrated when content appears to be an advert.


Creating informative and valuable content helps to build trust with your target market and establish your brand as an authority in your industry. This can lead to increased brand loyalty and customers who are willing to buy from you time and time again.


Due to the huge amounts of information out there, consumers tend to do more research before making a purchase, therefore in certain cases, adverts are ineffective. Therefore, having informative content on your website and blog is more important than ever.


If a potential customer visits your site and reads an article that you have written and they find it helpful, they are more likely to use your company as they feel that you are an expert in your field.


Increased Competition in Content Marketing


Content marketing has become increasingly competitive as more and more businesses see the value in it. This means that the quality of content needs to be higher than ever to make sure that your target market is engaged. Content must be well-written, and informative and answer any queries that your target market might have.


So, it is important that your business stands out from the crowd and offers something different. This could be in the form of a blog series, an e-book or an infographic.


Whatever it is, make sure it is original and high quality. This can help you stand out from the crowd and increase visits to your site, and leads.


Content Improves Your Website

In a nutshell, content marketing is an important tool to help businesses of any size in any industry sector. It has many benefits such as being cheaper and more ROI effective than traditional methods, consumers preferring it over adverts, and the competition becoming increasingly fierce. Additionally, high-quality content can improve your website’s SEO by helping you rank higher on search engines.


When writing content, you want it to consider four key values: Usefulness, Helpfulness, Intriguing, Interesting and Direct Visitors. This is valuable to your website because as you bring in more readers, they will also be converted into viewers and potential customers.

If a visitor has multiple good experiences and reads valuable content regularly, they will continue to return, therefore increasing the likelihood of them becoming a paying customer.


Furthermore, content allows you to build internal links and optimise your SEO. This is important as it can help your website rank higher on search engines, making it more visible to potential customers. Internal links are particularly valuable because they keep readers on your site for longer, which can improve your SEO ranking.


Furthermore, Google will reward you for creating engaging content that is linked to other aspects of your website, helping you to create a comprehensive and well-connected website that is useful to consumers.


Content Nurtures Readers into Loyal Customers

Whilst we have briefly mentioned this, it’s worth taking a detailed look into how content creates returning customers.


Quality content is the key to maintaining long-term relationships with your readers. If you provide them with helpful, informative and trustworthy content then they are more likely to return to your website in the future and recommend you to others.


It is important that you make a connection with your reader and that they feel like you understand their needs. Content allows you to do this as you can share your company values, mission and voice through your writing. This can help create an emotional connection between the reader and the business, which is essential for customer loyalty.


SEO Services in Sussex


At Phoenix Marketing, we offer SEO services in Sussex to our clients. This includes content creation and marketing. We understand the importance of quality content and how it can help improve your website ranking, as well as generate relevant and valuable leads.


As part of our SEO services in Sussex, we work closely with our clients to understand their goals and objectives to ensure that their content is on brand and tailored to their target market. This ensures that the content we produce is of the highest quality and helps our clients to achieve their desired results.


If you would like to find out more about our SEO services in Sussex, please contact our team today on 01444 523105 or hello@phoenixmarketing.uk. We would be more than happy to discuss your needs and see how our SEO services in Sussex can help.


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